New Avon Company, the 135-year-old beauty company, has announced it has changed its corporate name to The Avon Company. The name change is effective immediately. “Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business,” said The Avon Company […]
Avon has partnered with the Marine Toys for Tots program which collects new unwrapped toys and distributes those toys to less fortunate children during the holidays. This year Avon is a 5-Star National Corporate Sponsor and has donated over 60,000 toys to the well-respected charitable organization. The donation totals $2.4 million and will help bring joy and hope to many […]
New Avon is opening its first in-person, completely immersive experience center called Studio 1886, paying homage to the year the leading social selling beauty company was founded. Studio 1886 is located at 515 Shatto Place in the vibrant Koreatown neighborhood of Los Angeles. The grand opening will include the implementation of extensive in-store processes and training […]
New Avon announced its support to those recently affected by Hurricane Laura. Nearly 2,000 New Avon Representatives in Louisiana were directly impacted, and New Avon is sending special care packages to assist them. Each package will include a selection of essential personal care products such as soap, body wash, toothpaste and deodorant. New Avon’s longtime […]
New Avon has partnered with Gyrl Wonder, a professional pipeline initiative giving rise to ambitious young women of color between the ages of 17–22. Similar to Avon promoting female entrepreneurship and inspiring businesses for thousands of Representatives, Gyrl Wonder equips the young woman who has found her passion with the toolkit necessary to turn her interests into a career. Gyrl Wonder’s mission […]
New Avon announced that the iconic Avon brochure will be updated to showcase a digital refresh. The new digital initiative allows Avon to improve the selling experience for Avon Representatives throughout North America in an easier, more streamlined process. It also helps to address the company’s continuous improvement to protect the planet, launching today, April 30, in celebration of the 50th anniversary of Earth Day. Switching […]
Farouk Systems, Inc. and LG Household & Health Care announced the launch of a new exclusive haircare line called AVON CHI® ESSENTIALS. The new product line, which will be sold throughout the U.S. and Canada beginning October 30, will be sold through avon.com and New Avon’s direct sales program. LG H&H acquired New Avon Company in April 2019. Under LG […]
New Avon is putting a fresh face forward under the new ownership of parent company LG Household & Health Care, Ltd. While the iconic brand has a longstanding history of award-winning products, industry-leading innovation and a network of 250,000 sales Representatives throughout North America, Avon will now have access to LG H&H’s world-class R&D capabilities in cosmetics, personal care, fragrance, […]
In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
LG Household & Health Care, Ltd. announced it has entered into a definitive agreement with an affiliate of Cerberus Capital Management, L.P. and Avon Products, Inc. to acquire New Avon, LLC for $125 million in cash. LG H&H will acquire the entirety of Cerberus’ majority interest and Avon Worldwide’s minority interest in Avon North America. The transaction […]
Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the […]