Scentsy will announce its new partnership with the Wassmuth Center for Human Rights, a nonpolitical institution that promotes human dignity and combats intolerance and hatred, during a virtual groundbreaking ceremony on November 18 in Boise, Idaho.
Scentsy’s Co-CEOs Heidi and Orville Thompson, the husband-and-wife team who have led Scentsy since purchasing the company in 2004, were inducted into the Direct Selling Hall of Fame on Tuesday, June 8, 2021.
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]
Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]
Scentsy is expanding its fragrant product offerings with Scentsy Pets, a collection of vegan, lightly fragranced grooming products for dogs, cats and other pets. Scentsy Pets products include Best Buds Suds Pet Shampoo, Freshen Up Pup Deodorizing Spray and No Knot Spot Detangling Spray. All products are pet-safe and manufactured in Meridian, Idaho. Three new fragrances […]
Scentsy announced that Heidi and Orville Thompson will share the title of co-CEO and Dan Orchard will be president, effective immediately. Heidi Thompson previously served as president and Orchard was general manager of Emerging Markets for the Meridian, Idaho-based company. According to the company, the Thompsons have been able to scale back their day-to-day involvement […]
For the fourth consecutive year, Meridian, Idaho-based Scentsy has been ranked No. 15 on the Idaho Private 100 list of the top privately held companies. This marks the ninth year in a row that Scentsy has made the list, which recognizes private enterprise and honors privately held Idaho-based companies that generate the greatest annual revenue. […]
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue. […]
International fragrance and home décor company Scentsy today announced that it is teaming up with Disney to create a variety of fragrance products and scented plush toys featuring Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney•PixarFinding Nemo. The collaboration, which will allow more than 100,000 Independent Scentsy Consultants across 11 countries to sell the Disney […]
Fragrance and home décor company Scentsy has enlisted its employees to inspire kindness. On Friday, April 27, to mark International Pay It Forward Day (April 28), owners Heidi and Orville Thompson gave every Scentsy employee $10 to go out in their communities and do a good deed. This marked the eighth year the Thompsons have […]
The real success stories in direct selling are as much about personal growth and self-improvement as they are about business. Take the story of Mary Kay Ash as a perfect example. Born in 1918 in Hot Wells, Texas, Ash went from housewife to door-to-door saleswoman to cosmetics mogul all in the span of about 25 […]
In their first seven years, Heidi and Orville Thompson built home- and personal-fragrance company Scentsy into one of direct selling’s top-line players. What began in a 40-foot metal shipping container on a Meridian, Idaho, sheep farm in 2004 led to meteoric growth by 2011 when they hit $535 million in revenue. The next year Scentsy […]