The Direct Selling Association (DSA) applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to thank Assemblywoman Gonzalez and interested stakeholders for working with DSA and […]

The Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for executives and independent direct sellers throughout the United States. More than 125 people representing 19 DSA member companies met with members of Congress to emphasize the importance of protecting independent workers and to discuss how direct selling offers a flexible […]

Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking” […]

Zija International announced that its Board of Directors has appointed Jeremy Redd as president and chief executive officer, effective immediately. “During this transformative growth period at Zija International, there is no one better to take the reins than Jeremy Redd,” said Ryan Palmer, Zija’s former president and current member of the Board of Directors. “Jeremy is an empowering leader with […]

USANA Health Sciences, Inc. (NYSE: USNA) announced financial results for its fiscal fourth quarter and full-year ended December 29, 2018. Fourth quarter 2018 net sales were $299.0 million, compared with $273.1 million in the prior-year period, or a 9.5 percent increase year-over-year. The company’s total number of active customers increased 9.0 percent year-over-year to 616,000. […]

Stemtech Corporation announced that Ray C. Carter, Jr. has stepped down as CEO. Carter founded the company in 2005. He cited personal reasons for the decision to step down, but said he would be accessible to the company on an as-needed basis. David Casanova has been promoted to president of Global Sales and Marketing with […]

LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its second quarter ended December 31, 2018. Revenue increased 17.6% to $58.2 million year over year and 4.6% sequentially; Revenue in the Americas increased 15.0% year over year and 3.3% sequentially. Revenue in Asia/Pacific & Europe increased 25.0% year over year and 8.2% sequentially; Active members increased 8.2%, including independent distributor growth of 6.5% and active customer […]

Herbalife Nutrition recently announced the launch of the company’s Global Month of Purpose initiative, with hundreds of events scheduled. The initiative complements the company’s year-round program of creating opportunities for Herbalife Nutrition’s approximately 8,300 employees as well as Herbalife Nutrition independent distributors to help those in need around the world. The company has set a […]

February is Teen Dating Violence Awareness Month, and young Americans are weighing in on the #MeToo movement. As part of Mary Kay’s ongoing Pink Changing Lives℠ initiative, the global beauty company recently shared results from their annual “Truth About Abuse” survey, revealing that the #MeToo movement has likely contributed to young women—and men—feeling more comfortable reporting harassment […]

A recent story by the Chicago Tribune noted two direct selling companies—Hempworx and Zilis—that are giving moms new side hustles selling CBD oil. According to the article, CBD oil is the latest in a string of products that women, many of them mothers, are selling and recruiting others to sell. In the U.S., the availability of CBD products grew by […]

J.Hilburn recently announced design leader Simon Kneen has joined the company as chief creative officer. In this newly created role, Kneen will ensure creative vision across all customer touchpoints from collection design, styling and showroom presentations to retail stores. “Simon is an innovative and experienced leader of men’s design and is a perfect fit for our disruptive […]

In our January 2019 issue of Direct Selling News, we published a story on some best practices to employ when responding to misleading facts about your company or negative criticism of the industry. The article illustrates that sometimes it’s better to leave things alone because it can just bring more attention to the story. But, there are times when […]