Oriflame announced a new collaborative agreement with Revieve, an enterprise-grade beauty and wellness technology platform, to offer customers a digital skincare solution that provides product recommendations and skincare advice based on the diagnostic analysis of more than 120 skin metrics. This new AI Skincare Advisor is expected to help consumers discover personalized beauty products that meet the needs of their unique skin type and concerns.

Oriflame released its interim management statement for the first three quarters of the year, ending September 30, 2023. During the first nine months of the year, the company saw a 17% decrease in Euro sales to $585.2 million. Adjusted EBITDA during this time was $34.7 million.

Oriflame is in the process of implementing a cost and efficiency program designed to increase profitability and secure long-term growth. This program aims to create a more lean and agile organization and is expected to provide an annual cost savings of $57 million upon completion.

Oriflame released its Interim Management Statement for the first half of 2023, ending June 30, 2023. Including in this report are the company’s Euro sales totals for the second quarter, or the three months that ended June 30, 2023, which reached $233.6 million, a 14% decline. Adjusted EBITDA during this time totaled $15.2 million with […]

Oriflame, as part of a previously announced strategic review of its assets in Russia, has chosen to divest its manufacturing entity within the country.

Oriflame released its 2022 Sustainability Report, highlighting the company’s dedication to its climate goals and commitment to gender equity.

Oriflame announced a 5% decline in Euro sales, totaling $281.9 million, in the fourth quarter of 2022, and a 9% decline ($986.9 million) for the full year 2022.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.

Oriflame released its interim management report, detailing an 11% dip in sales for the first nine months of 2022. Sales during this time period, ending September 30, 2022, totaled $646 million, compared to $722 million during the same period last year.

In response to the ongoing violence and tragedy in Ukraine, direct selling companies continue to announce their efforts to provide relief to refugees and those in crisis, as well as announcing the pause or cessation of business operations within the Russian market.

A number of direct selling companies released statements this week announcing their efforts to provide relief for the people of Ukraine as well as strong declarations denouncing Russia’s actions. 

Included in the report was a sales decline of 12% in 2021, although this drop was significantly less in the fourth quarter than in the third.