FARMASI introduced its newly expanded, reformulated and repackaged makeup line. The company is calling this skin-nourishing line its “next generation of beauty,” and previewed a few of its premium cosmetics that deliver skincare benefits, including Matte Liquid Lipstick, Full Blast Mascara, Pro Illuminating Primer and VFX PRO Blur Primer.

Farmasi announced a three-year partnership with Florida International University (FIU), making NUTRIPLUS the Official Nutrition Partner and DR. C. TUNA the Official Suncare Partner of FIU Athletics.

Farmasi has officially completed a 17-day tour, called Farmasi on the Road, that brought training sessions and recognition experiences to more than 3,000 of the company’s Beauty Influencers across ten U.S. states, five cities in Canada, as well as San Juan, Puerto Rico and Santo Domingo in the Dominican Republic. 

Farmasi has officially expanded its operations to Colombia. The company’s grand opening will include inaugural events in Cali, Medellin, Barranquilla, Bucaramanga and Bogota. 

Farmasi announced its arrival in Spain this week. The company is officially opening operations in the new market and will hold a series of inaugural events throughout the country.

Farmasi announced its grand opening in the Dominican Republic, debuting a market-specific website—farmasi.do—as well as dedicated social media pages on Facebook, Instagram and YouTube.  The company pointed to the market expansion as an important part of its strategic development of brand awareness throughout the Americas and Canada.  Farmasi is now sold in 33 countries worldwide. 

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

Turkey-based Farmasi announced it has expanded its operations into Germany.   New Farmasi Beauty Influencers in Germany will now join the more than 4 million existing distributors who work around the world in 27 countries.  “We are so excited to expand our reach and bring our amazing products to the people of Germany,” said Sinan Tina, […]

FARMASI announced the launch of Nutriplus, a line of nutrition supplements, for its U.S. market.  This new product line will feature Spirulina, Omega-3, a multivitamin for children, B12 Spray, D3 Spray and Effervescent C Tablets.  “We are excited to pave the path for innovative ways to take supplements by introducing these six new products that […]

Many of these young game changers grew up within the industry, either as distributors or as children of industry legends, and so carry the advantage of history as well. As a result, they are well‑versed on the value of compensation plans and distributor engagement, but also know how to leverage and embrace social media and digital footprints.

The company, headquartered in Istanbul, Turkey, has a presence in 29 countries, with approximately 4 million Beauty Influencers and 1,500 employees.

Farmasi is rebranding its Dr. C Tuna Skincare Series to offer a cleaner and sleeker look that the company describes as “simple and understated.”