Red Aspen held its Girls Weekend convention at the Disney Coronado Resort in Walt Disney World, welcoming 400 Brand Ambassadors for a weekend of business training, product reveals, giveaways and awards.

In honor of reaching the milestone of $100 million in lifetime sales, Red Aspen launched a week-long philanthropic initiative dedicated to spreading awareness and education about sexual assault and domestic violence.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

There are no shortcuts to launching a startup and, in fact, there are more road blocks and obstacles than we could have even imagined. Our first and most memorable one came during our planning stages, when we had a name and a mission but no product yet.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

How three young companies found remarkable success in five years or less.

Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.

If you look at the companies and industries that have been disrupted the most over the past five years, it has been from young companies who have forced bigger brands to not only take a look at their operations but start thinking more like beginners instead of experts. The same goes for the direct selling […]

Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients […]