Beautycounter, known for its clean beauty products, has launched a text action campaign to advocate for key changes to the Food and Drug Administration Safety and Landmark Advancements Act.

Beautycounter continued its advocacy efforts in the charge to seek cosmetic reform during two days of virtual lobbying with key Senators and Representatives. Joining the beauty brand were members of the company’s Scientific Advisory Council and a group of businesses led by Beautycounter who work together to pass health-protective laws in the beauty industry, called the Counteract Coalition.

Counter Brands, LLC, the parent company of Beautycounter, named Dasha Smith as an Independent Director of its Board, and will be the fifth woman to join the board. Gina Boswell will now serve as Chairwoman. Smith is the Executive Vice President, Chief Administrative Officer for the National Football League and has executive experience from previous […]

Klarna, the leading global payments and shopping platform,  announced a partnership with Beautycounter, the leader in safer skin care and cleaner cosmetics. The partnership will enable customers to shop for the products with financial flexibility through Klarna’s four equal, interest-free installments. It will also further expand Klarna within the beauty category and offer customers additional […]

A celebration of the powerful female founders who inspire, support and create accessible entrepreneurial paths. Ready or not, the direct selling industry is changing. Pushy sales tactics, promotions and sales pitches are out. What customers want and expect from brands is an organic feel to all of their interactions and an Instagram-worthy customer experience. Word-of-mouth […]

For the first time in decades, the House of Representatives is shining a light on making cosmetics safer. Last Wednesday, the Subcommittee on Health of the Committee on Energy and Commerce held a hearing entitled “Building Consumer Confidence by Empowering FDA to Improve Cosmetic Safety.” The hearing focused on legislation being introduced to help protect […]

Beautycounter Founder and CEO Gregg Renfrew testifies as an expert witness in a congressional hearing on cosmetic reform. Renfrew has tirelessly advocated for cosmetic reform in both Washington, D.C. and state capitols since Beautycounter launched in early 2013. The House Energy and Commerce Committee, Subcommittee on Health held a hearing on cosmetic reform, Wednesday, December […]

Counter Brands, LLC., parent company of Beautycounter announced it will endorse the Natural Cosmetics Act. The bill, introduced by Congressman Sean Patrick Maloney (D-New York.), is the first legislation introduced in the U.S. that sets clear guidelines for the use of the word “natural” and “naturally derived” on personal care products. The bill sets a strong […]

Counter Brands, LLC, parent company of Beautycounter, announced the appointment of Gina Boswell to its Board of Directors, effective immediately. Most recently, Boswell served as president, Customer Development, Unilever North America; prior to that, she was CEO, Unilever UK & Ireland and executive vice president, Personal Care, North America. Boswell has also held senior leadership positions with other global companies, […]

Beautycounter Founder & CEO Gregg Renfrew will be one of six honorees recognized by Cosmetic Executive Women (CEW) with its first-ever Female Founder Awards. CEW, the leading organization for beauty industry professionals, will present the awards on Wednesday, March 20, to recognize six entrepreneurs for their passion, leadership and innovation. The Female Founder Awards were created […]

Counter Brands, LLC., parent company of Beautycounter, announced it will endorse the Personal Care Products Safety Act. The bill, introduced by Senators Dianne Feinstein (D-Calif.) and Susan Collins (R-Maine), takes a significant step toward updating the current regulatory structure governing cosmetics and skin care products. It calls for the U.S. Food and Drug Administration (FDA) to regulate the safety of […]

Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the […]