The Direct Selling Association (DSA) Women’s Entrepreneurship Roundtable Series held a meeting with Senator Ted Budd, inviting six direct sellers from his home state of North Carolina to discuss the direct selling value proposition and how it has positively impacted their families and communities. Participants shared how the flexibility and built-in community inherent to direct […]
The Direct Selling Association (DSA) announced its support of a bi-partisan introduction of the Direct Selling and Real Estate Agent Harmonization Act. Direct sellers and real estate agents have long been recognized under the Internal Revenue Code (IRC) as independent contractors. This bill, the DSA believes, would “harmonize the Fair Labor Standards Act (FLSA) consistent […]
This year has landed us all amid events larger than any of us as individuals, community members, and businesspeople might have imagined, not the least of which is the galvanized awareness of inclusive diversity and equity issues across the country. Years ago, thoughtful industry leaders established the DSA Diversity and Empowerment Committee as a permanent […]
Today we find ourselves facing an inflection point—one driven by online retailers and a new set of opportunities for the American workforce. We know we need to pivot, but moving away from that which is familiar does not mean that we do so alone. The DSA’s power of Association ensures us all that, as we […]
According to the “DSA 2019 Growth & Outlook Report: U.S. Direct Selling in 2018” released today by the Direct Selling Association (DSA) at its Annual Meeting in Austin, Texas, 2018 saw growth in retail sales, as well as the number of people selling and purchasing products and service through the direct sales channel. Growth & […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
Most of us know the game “Telephone” where one person whispers a statement to their neighbor, and that person turns to their neighbor and repeats the statement as they heard it. The further down the line, the more the statement is misinterpreted and altered. In today’s fast-paced digital environment, unchecked or even false information can […]
Last week, Washington state Attorney General Robert Ferguson filed an injunction against LuLaRoe, Inc., which the Attorney General described as an unlawful pyramid scheme. The complaint alleged that the LuLaRoe plan violated the Washington state Anti-Pyramid Promotional Scheme statute, made false and misleading earnings claims to potential and existing participants, and otherwise violated the state’s […]
Youngevity, a leading omni-direct lifestyle company, recently announced that Chief Executive Officer Steve Wallach has been appointed to the Direct Selling Association (DSA) Board of Directors. “I’m especially pleased that Steve Wallach has been elected to serve on the Direct Selling Association’s Board of Directors,” said DSA President Joseph Mariano. “We believe direct selling will play […]
This is the Year of the Independent Contractor, and it is important to recognize that direct selling’s most significant advantages over traditional retail are the independent contractors who have personal, trusted relationships with customers that are virtually impossible to replicate in traditional or online retail. Protecting our independent salesforce and their ability to build a […]
LifeVantage CEO Darren Jensen was recently elected to the Board of Directors of the Direct Selling Association (DSA), the national trade association representing the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers. Jensen […]
With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand […]