As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.

The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.

SeneGence marked its 20th year in 2019 by navigating an intense season of explosive growth, only to be followed by the challenges of a global pandemic. Now, as the dust of massive expansion and logistical maneuvering settles, SeneGence is stronger than ever and ready to take on the world.

The SeneGence 2022 Leaders Conference and Awards highlighted the importance of philanthropy through group volunteer efforts and donations.

The pandemic abruptly changed how and where employees did their jobs. Working from home—a long-standing staple within the direct selling distributor field—became the new norm for many corporations.

SeneGence and The Make Sense Foundation have partnered with Royal SeneGence Distributor Audrey Salberg to create a “Gloss That Gives!” LipSense shade.

SeneGence, inspired by its partnership with Miss USA, developed the new Miss USA LipSense Duo, a pink-mauve shade of matte LipSense and tinted gloss.

SeneGence hosted distributors, their families and staff at SeneStar, the company’s annual incentive trip events located in Mexico and Turks and Caicos.

The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.

Inspired by its partnership with Miss USA, SeneGence developed a new Miss USA LipSense Duo, which includes a pink-mauve shade of matte LipSense and a tinted gloss. With the proceeds from this launch, SeneGence will donate $50,000 to Smile Train, a cleft-focused organization that provides free cleft surgery and care to children around the world, […]

2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

The Make Sense Foundation, the philanthropic arm of SeneGence, increased its charitable giving in 2021 by more than $1 million over the previous year. In total, SeneGence and The Make Sense Foundation donated more than $5,929,674 to multiple organizations, including: Providence Mount Carmel Hospital, St. Joseph’s Medical Center, Girls Inc. of Orange County, American Red […]