In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
PRINCESS House is celebrating 60 years in business with a richly celebrated Diamond Anniversary and a Bravo Impact Award. The Bravo Impact Award recognizes the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. Their 60-year success story clearly reflects these qualities.
Throughout its 60-year history, Princess House has been known for breaking down barriers. And when a global pandemic presented unexpected changes to every part of the economy in the spring of 2020, Princess House continued to roll with the punches. The company not only survived the COVID-19 pandemic, it also experienced such tremendous year-over-year growth that it earned the Bravo Growth Award for product-based companies.
Hundreds of people representing 53 companies from around the world attended in person. And thousands more watched the event via free livestream. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, the Bravo Awards and the DSN Global 100 List.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
For Princess House, the 2020 chaos was the perfect atmosphere to rethink, restructure and reorient the company, shifting course from several years of declining sales and scattered focus.
With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.
In 2019, Princess House sales were in decline for the third year, and the company’s programs and communications strategies struggled to motivate or induce growth. Still, their discouraged field leaders remained loyal, and when three-months of evaluation wrapped at year’s end, Lynne Coté—part of the Board’s review—joined Princess House as president/CEO in January 2020.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
United States Congresswoman Virginia Foxx (R-NC) visited the 60 employees at the Princess House Distribution Center located in Rural Hall, NC. The Direct Selling Association, national trade organization for the direct selling industry, works with members like Princess House—and executive leaders such as Connie Tang, Princess House CEO and DSA Vice Chairman—to identify opportunities to meet their elected […]
The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors. Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]
Photo: Connie Tang, president and CEO of Princess House Princess House, the Taunton, Mass.-based direct seller of exclusive cookware, food storage and home and entertainment products to support a healthy lifestyle, is celebrating 55 years of direct selling success with a brand transformation that introduces online product availability for the first time. The 24/7 sales channel […]