Traveling Vineyard announced the release of 2018 Bella Mente, Delle Venezie Pinot Grigio, Italy, a special charity wine created to support the American Brain Tumor Association (ABTA). Since the inaugural release of the Bella Mente label in 2015, Traveling Vineyard has donated $1 from the sale of every bottle to ABTA—nearly $90,000—through its wine community […]

The “Like” counts on Instagram and Facebook posts may be going away, leaving brands without a valuable measurement of how consumers feel about their products. In April, Instagram began testing the hiding of Likes in Canada, expanding to Brazil, Australia, New Zealand, Italy, Ireland and Japan in July. In those countries, a post shows just a few […]

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]

Avon and the Avon Foundation for Women have announced nearly 200 scholarships to open up personal development opportunities for Avon Representatives and their families. This year’s program sees the Avon Foundation double its funding from $200,000 to over $400,000 to fuel learning opportunities. The Global Scholarship Program is part of Avon’s global stand4her plan, which aims to improve the lives […]

ARIIX, an international opportunity company that promotes healthy, toxin-free living, announced the launch of Italy as an official market. The European market has grown to become the third-largest region for ARIIX, increasing by 40 percent within the past year. With Italy, forecasted growth is expected to double over the next 12 months. “Exciting things are happening in […]

LifeVantage announced that it is expanding its footprint in Europe by launching in Spain. The new market opened as part of the company’s European Leadership Academy in Barcelona. Spain is open for both distributor enrollments and customer orders. LifeVantage will initially offer select products, including its flagship Protandim Nrf2 Synergizer® supplement. “We are extremely pleased with […]

Seldia, the European Direct Selling Association, recently released a new survey on direct sellers in the European Union. Seldia commissioned Ipsos, a Paris-based global market research firm, to conduct a socio-economic study on the direct selling salesforce. This is the first such report in the last 10 years to cover the makeup and motivation of […]

LifeVantage has launched its Global Customer Program, which will provide distributors with the opportunity to sell the Sandy, Utah-based company’s products to customers in seven new markets. Customers in five European countries—Austria, Belgium, France, Ireland and Italy—as well as the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s […]

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies […]

USANA, a Salt Lake City, Utah-based cellular nutrition company, has announced its upcoming European expansion. On June 20, 2018, the company will open in Romania, Germany, Italy and Spain, increasing its global footprint from 20 to 24 markets worldwide. “Further expansion of USANA in Europe broadens our international reach, and we couldn’t be more excited,” said USANA CEO Kevin […]

AVEDISCO, Italy’s direct sales and consumer service association, recently announced that 2017 was a profitable year for direct sales. Results show that the direct selling sector achieved excellent results in terms of turnover and employment value in Italy last year: the 38 member companies of AVEDISCO recorded growth of more than 9 percent for a total of over €703 million, and almost […]

Orlando, Florida-based Tupperware Brands Corp. has reported operating results for the fourth quarter 2017. Net sales were $588.6 million, down 2 percent (4 percent local currency). On a comparable basis, adjusting for the impacts of the 53rd week in 2016 and the closure of BeautiControl, local currency sales were estimated to be up 3 percent. Emerging […]