Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.

The World Federation of Direct Selling Associations (WFDSA) released its annual publication detailing the specific results and data surrounding the trends and dynamics within the direct selling industry, as well as global, regional and country-specific results.

In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.

In an end of year message, World Federation of Direct Selling Associations (WFDSA) Chairman Roger Barnett shared a reflection on the industry growth experienced in 2021.  Collective industry sales increased by 2.3%, an increase that amounts to $179 billion. Participants within the industry now totals more than 125 million people.   There were also significant regulatory […]

Taking a Stand. Making an Impact. Corporate Social Responsibility is an expectation, the price of entry to succeed and remain relevant in business. We are what we say; what we do; how we do it; and what we choose not to do. Our products, the programs we initiate, the technological and social advancements we usher forth—they all matter. They comprise […]

The World Federation of Direct Selling Associations hosted its first ever virtual World Congress. Hosted by DSA Thailand, the event attracted more than 1,273 delegates from 49 countries, government officials, academics and media. 

Amway Board of Directors Co-Chairman Doug DeVos was recently awarded a Lifetime Achievement Award by the World Federation of Direct Selling Associations (WFDSA) for his legacy of service within the direct selling channel. 

Crazy, tumultuous, unpredictable, challenging and in some cases accelerating—all these describe 2020. For the global direct selling industry, it was a year of phases unfolding differently in regions and countries around the world, depending upon a number of factors associated with the severity of COVID, governmental response to it, market readiness and the infrastructure capability of the global supply chain.

Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.

The World Federation of Direct Selling Associations (WFDSA) announced the results of the year ending December 31, 2020. Total global direct sales reached $179.3 billion and grew 5.8 percent year-over-year (with the exception of China, which increased 2.3 percent).

A good reputation is the intangible but key ingredient for any company seeking to drive growth. And while it can’t be purchased, companies who fail to heavily invest in building it won’t survive.

The World Federation of Direct Selling Associations (WFDSA) announced that Roger Barnett, chairman and CEO of Shaklee, will serve as the organization’s chairman through October 2023. Barnett assumes the role of chairman from Magnus Brannstrom, CEO and president of Oriflame. “It is an honor and privilege to serve the direct selling industry as chairman of […]