For the first time, Mary Kay Inc. held its US Leadership Conference in Fort Worth, Texas. Nearly 4,500 women attended the conference to receive continuing education, motivation and networking opportunities.

As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.

Mary Kay Inc. announced the next phase of its European expansion strategy with a planned launch in Hungary. The company’s operations in the region will be overseen by the Mary Kay Czech Republic’s offices in Prague, led by Edita Szaboova, General Manager of Mary Kay Czech Republic & Slovakia.

Mary Kay Inc. is now a member of nonprofit Global Shea Alliance, an association that works to design an inclusive value chain that fosters a competitive shea industry while promoting sustainability worldwide.

Mary Kay Inc. was included in the 2023 Texan by Nature 20 honorary list of Texas-based companies demonstrating a commitment to conservation and sustainability.

Mary Kay’s philanthropic organization The Mary Kay Ash Foundation celebrated its five-year partnership with Southwestern Medical Center as they endeavor to improve the future of cancer research. Together, the two entities host the International Postdoctoral Scholars in Cancer Research Fellowship program, which is a two-year postdoctoral program hosted at the Harold C. Simmons Comprehensive Cancer Center at UT Southwestern Medical Center.

Mary Kay, through its philanthropic initiative the Mary Kay Ash Foundation, announced $2.4 million in grants that will support cancer research and domestic violence shelters around the country. The donations were given in the form of grants of $20,000 each to 60 domestic violence shelters to fund life-saving programs, services, facility upgrades, legal aid, counseling and more for women and children fleeing abuse, as well as 12 grants of $100,000 each to researchers and institutes conducting groundbreaking research in cancers that primarily affect women.

Mary Kay Ash, along with her children Ben, Marilyn and Richard, founded her namesake company in 1963 with the goal of designing an opportunity that could change the future for women. Since then, the company has undergone a number of pivots and innovations, but has steadfastly held to the original vision Mary Kay laid out when she built the family company with her own life savings.

Mary Kay Inc. announced its breakthrough research regarding a treatment that could reduce the visible effects of pollution and aging on human skin. The findings, which the company presented at the International Societies for Investigative Dermatology (ISID) meeting, show how a proprietary antioxidant blend can significantly improve skin firmness and diminish fine lines and wrinkles.

Mary Kay Inc. has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International, a global market research analysis and consumer insight organization that has more than 50 years of experience conducting research across more than 100 countries. 

The Family Place, the largest provider of family violence services in Texas, announced it will present the Texas Trailblazer Award to Mary Kay Inc. Chief Executive Officer Ryan Rogers.

In honor of its 60th anniversary celebration, Mary Kay Inc. welcomed almost 20,000 Independent Beauty Consultants at its annual Seminar Conference in Dallas, which began July 22 and will run through August 6. Overall, including the participants’ 22,000 combined hotel room stays, the event is expected to generate an estimated $34.1 million for the local economy of North Texas.